OPINION: From dropping fake blood on fur coats to lying in a 'human-sized meat tray,' vegans love a good stunt. The latest pro-plant performance to hit San Francisco is Mr. Charlie's on Sutter Street in Union Square.
From dropping fake blood on fur coats to lying in a"human-sized meat tray," vegans love a good stunt.
Mr. Charlie's prices may be high for fast food, but the fledgling company's marketing is pitch perfect: It jabs at McDonald's, which nearly everybody eats but the health-conscious hate to admit they enjoy. And, best of all, it's highly Instagrammable, soaked in bright colors as if Mr. Charlie himself turned the Warhol dial to 11.
Restaurants like Mr. Charlie's — and meat replacements like Beyond and Impossible more broadly — beg customers to compare and contrast. Why order a Big Mac, it asks, when you could cross the street and enjoy an equally delicious Impossible patty from Mr.
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