Television ads persuading people to get vaccinated have declined sharply, according to a new analysis of national advertising data. Advertising experts say they are no longer working to influence the unvaccinated.
If you watch TV at all, you have certainly seen them. The ads have catchy tunes and reassuring themes, they offer free beer, or promise that"everything is going to be alright" and tug at your heartstrings showing joyful pre-pandemic crowds that presumably can get together again once everyone is vaccinated. Even the Republican Senate Minority leader Mitchell McConnell taped one.
So, rather than a broad ad, the Ad Council is much more focused on what they call the"ground game." Coalition building, targeting programs to particular audiences in communities that haven't been reached with messages from voices they trust."It's not just about the ads, they're critically important, but really carrying those same research-based messages through to events, to toolkits that can really be used by communities that need this message," Arthur said.
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