The cofounder of the Malala Fund and co-CEO of Our Place has placed billboards across six major swing states featuring portraits of modern day American immigrant families.
, highlighting one of the country's most overlooked attributes: the power and influence of its immigrant communities. Shahid intends to grab attention with the new initiative by placing billboards featuring immigrant families in five important swing states: Michigan, Iowa, Florida, Pennsylvania, and Arizona.
"[Moving to the United States] hadn't been part of my plan. I had a lovely home in Pakistan. I grew up working in women's rights, girls' education. I was very committed to bringing change for women and girls in my part of the world," Shahid tells."After I graduated from Stanford, I moved to Dubai and wanted to be closer to home to work on education projects for women in South Asia and the Middle East.
California is where Shahid found her footing as a businesswoman and went on to launch her now cult-favorite cookware line, Our Place. Running and operating her business, however, hasn't kept her from joining the conservation surrounding this year's presidential election. If there were ever a time to openly voice calls for change—be they from a person, a brand, or a business—it is now."I'm not a naturalized citizen, and I do not have the right to vote yet.
The campaign's imagery reminds that immigrants have been and will always be vital pieces of the American landscape. And a vote against the current administration is a vote that recognizes what the current leadership has too often refused to say—that they belong here. The rhetoric surrounding November 3 and the apparent divide between two polar-opposite, coexisting Americas isn't new to Shahid, or any immigrant who's dialed into the political sphere. And even though she's not able to vote this year, she's not missing the opportunity to convey what's worth fighting for at the polls.
Though it's long been taboo for brands and businesses to take political stances, Shahid understands what her customers expect from Our Place—it's a company that upholds the values of diversity and inclusivity in everything it does.
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