'We are committed to elevating the awareness of Black-owned businesses to support more voices in entrepreneurship,' the company wrote on its blog.
From today, when customers open the app and click on the ‘shops’ tab, they’ll see a clickable message box directing them to a list of Black-owned businesses they can shop then and there. It’s a win-win for both brands and consumers in the sense that it gives businesses greater visibility and opportunity to be discovered on site, and customers a chance to discover and support a brand they may not previously have known.
The new update follows the company’s donations to the NAACP, Black Health Alliance Canada and Campaign Zero in recent weeks, totaling $1 million.
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