Shopify just made its move into generative AI and said it's the first of many new features it plans to roll out this year
Shopify is making its first step into generative AI with the launch of Shopify Magic. The company said additional AI-enabled features would be on the way.
Shopify is stepping into generative artificial intelligence with the launch of Shopify Magic, a tool that generates product descriptions using large language models. When creating a product listing on Shopify, merchants can enter at least two keywords that they would like to target in search results, then have the AI tool automatically write a product description that features those keywords.
Merchants can select a tone — like"expert" or"sophisticated" — that they would like their copy to adopt for a consistent sound across their online store. "Product descriptions play a critical role in the decision-making process for customers, and improving your descriptions can help drive traffic to your site and increase conversions," aShopify Magic is a type of generative AI, which takes in large amounts of data and then teaches itself to create new text that can mimic human speech.
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