The retail giant said it has been ‘encouraged by the progress so far’.
Tesco said it has seen positive signs shoppers’ baskets are becoming healthier after a raft of changes last year which including reformulating products and ditching some multibuy offers.
It had also planned to ban multibuy deals on HFSS foods, such as “buy one, get one free”, but then delayed this to 2023. Tesco said it has stopped multibuy offers for most products but does still use these offers for some frozen food items and for Christmas party food.The supermarket chain has claimed in a new report that its interventions have helped drive “healthier choices” by its shoppers.
It added that sales volumes of low and no sugar drinks have grown 11% year-on-year, while volumes of new and reformulated biscuits are up 8%.
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