'Joyful' shoppers filled San Diego stores on Christmas Eve, purchasing last minute gifts before the big day, business owners said
It was the day before Christmas, and businesses were stirring across San Diego as busy shoppers filled boardwalks and stores in pursuit of last minute gifts.
“They’re just happy to be out, happy to find a parking spot, happy to be in beautiful San Diego,” said Ocean Beach Antique Mall co-owner Nancy Freeman, who runs the Newport Avenue store alongside her husband, Ken. “It’s a beautiful Southern California day that doesn’t get any better than this.” The sentiment of increased business this year falls in line with a report published by the National Retail Federation earlier this month that predicted 158 million consumers were expected to shop on the last Saturday before Christmas this year -- this highest number since the NRF began tracking this data in 2016.
Traveling shoppers that fit this bill included Kate O’Brien and her husband, who traveled from Florida to visit her son and his friends in San Diego. They were among several perusing items that reminded them of their childhood on the Newport Avenue boardwalk.“Anything ‘Christmas-y’ or that catches my eye,” said O’Brien when asked what she was purchasing.
Business owners said many last minute shoppers appeared to be looking for mid-range to lower cost items that could be easily purchased.
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