From traceable cotton to apple leather, the fashion industry is expanding its uptake of sustainable materials.
From brands taking up traceable cotton and reusable packaging to New York-based footwear designers getting a taste for apple leather — the fashion industry is expanding its uptake of sustainable materials.
Once the E3 cotton is harvested into bales, each bale receives a permanent bale identification number. Reusable Packaging Could Aid Carbon Neutral Missions: RePack is tackling the packaging problem that threatens to push ambitious brands’ over in their carbon neutral commitment if they don’t get it right.
A week after RePack was available on its web site, Hamburg-based sustainable children’s clothing brand Manitober reported a selection rate of 40 percent, meaning customers opted for the packaging over traditional methods. The apple leather Sylven works with is currently made from 50 percent organic apple waste, and each season the brand’s supplier further increases that percentage. Some of its vegan leathers employ 100 percent recycled fibers.
“We have a permanent portal on our web site called The ReBoot. It is dedicated to the responsible reuse of photoshoot and production samples, promoting waste reduction and keeping our styles out of landfills. Eighty-four percent of discarded clothing in the U.S. goes to an incinerator or landfill, and we’re working to actively combat this,” she added, citing a figure from the Environmental Protection Agency.
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