All cocktails are poisonous to some degree, some just embrace that nature more than others
The “Transformation Cocktail” sets up a big promise. It is an incantation of sorts, a spell that suggests that by the time you slurp the last dregs through your straw, you will have been transformed. Into what? Who knows, but the not-knowing is part of the thrill.
The club, which used to have multiple locations around the country , now boasts one restaurant in the West Village that’s a bit of a shell of what it once was. It is a little worn and a little stilted, the effects not benefiting from much of a 21st-century upgrade . But on a recent rainy Wednesday, I found more adults than kids there, turning out to order creepy, poison-inspired cocktails.
Jekyll & Hyde has found longevity through a kitschy version of the macabre. Alex Marcus, 30, counts himself as a dedicated fan; he first went for a childhood birthday, and has returned dozens of times over his life. Marcus says aside from nostalgia and comfort, part of it is how the brand commits to the bit, no matter how not-scary it actually is. “Watching a single, tiny mouthpiece clacking on a huge animatronic animal is kind of funny, because of how shitty it is,” he says.
Jekyll & Hyde is not the only business playing with the idea that it’s fun to drink “poison,” or that alcohol is bettered by allusions to the macabre.in New York City, you can mix your own creepy cocktails in an actual cauldron, utilizing molecular gastronomy techniques to make them bubble and smoke, all while pretending you’re a student of witchcraft in a potions class . There areacross the country, if you want to pair your beer with a visit from a ghost.
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