CEO Selim Bassoul said he wants Six Flags to 'migrate' from serving the 'Walmart' customer to the 'Target customer.'
Selim Bassoul said he wants the parks to 'migrate' from serving the 'Walmart' customer to the 'Target customer.'Six Flags is looking to make changes and raise prices after seeing a decrease in both attendance and revenue this year.
Last week, the amusement park reported quarterly results that fell short of Wall Street's estimates and said attendance fell sharply from a year earlier., CEO and President Selim A. Bassoul said the parks have become "a cheap daycare center for teenagers during breaks and the summers." Still, he went on to say the company is migrating "a little bit from what I call the Kmart, Walmart, to maybe the Target customer."
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