Kim Kardashian’s shapewear label, Skims, is the official underwear partner of the NBA, WNBA and USA Basketball
Kim Kardashian announced via Instagram on Monday, October 30, that her shapewear label is now the official underwear partner of the NBA, WNBA and USA Basketball.
NBA commissioner Adam Silver echoed similar sentiments, sharing, “We look forward to bringing NBA fans and Skims users unique experiences, new offerings and premium products through our partnership.” The major business move comes after Skims expanded into menswear earlier this month. The company shared the news in a campaign featuring Oklahoma City Thunder star Shai Gilgeous-Alexander, San Francisco 49ers defensive lineman Nick Bosa and soccer icon Neymar Jr.
The pro athletes all posed shirtless, showing off their toned physiques in an assortment of boxers from the Skims Mens Cotton, Stretch and Sport collections. The Cotton line features pieces “built from a soft, mid-weight cotton blend with built-in recovery for comfortable, everyday wear,” per an October 23 press release. The Stretch capsule, meanwhile, “will never lose shape” and is “constructed from a maximum-stretch fabric.
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