Skin care brand Sunday Riley settled with the Federal Trade Commission (FTC) on Monday after the company was accused of posting fake reviews of their products on Sephora's website for two years.
According to the FTC, employees of the company were ordered to write fake reviews and dislike negative ones in order to boost sales. As part of the settlement, Sunday Riley agreed not to write fake reviews. The company did not admit wrongdoing or receive any form of punishment.Sunday Riley and Sephora did not respond to CNN emails for comment Tuesday.The Texas-based company, founded by CEO Sunday Riley, posted fake reviews from 2015 to 2017, the FTC said.
"Going forward, the FTC should seek monetary consequences for fake review fraud, even if the exact level of ill-gotten gains is difficult to measure," Chopra and Slaughter said in their letter."Today's proposed settlement includes no redress, no disgorgement of ill-gotten gains, no notice to consumers, and no admission of wrongdoing. Sunday Riley and its CEO have clearly broken the law, and the Commission has ordered that they not break the law again.
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