The BLM movement set off a worldwide conversation about racism and colorism, and many beauty brands that have long marketed 'whitening' products are quickly changing course. But are rebrands enough?
, including those that contain glutathione, stating that any products claiming to lighten skin were "potentially unsafe and ineffective, and might contain unknown harmful ingredients or contaminants" — so they aren’t a problem-free alternative.
"You can quietly pull down products or change the name, but that does not change what's happening in the homes of our youth." , the first Indian American to win Miss America, in 2014, and producer and host of a documentary on colorism,. Current ads are a little subtler, but they still show women smiling a few shades lighter after applying creams. "They’re selling this pervasive, toxic ideology that this is their golden ticket to [a better] life, which is not the case." In a statement to, a spokesperson for Unilever said, "We know that there is a lot of historic advertising available on the internet.
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