Neville’s large social media following of under 18s meant his appearance in a gambling ad broke rules, the Advertising Standards Authority found.
A tweet for Sky Bet featuring Gary Neville has been banned after a watchdog found the former footballer’s strong appeal among under-18s broke gambling ad rules.
The Advertising Standards Authority investigated whether the ad included an individual who was likely to be of strong appeal to under-18s, and therefore breached the advertising code.Sky Bet said they “firmly believed” that Neville did not hold strong appeal to under-18s, while The Overlap, a YouTube series sponsored by Sky Bet and produced by Neville, was “distinctly adult in tone and did not feature any content of a childish nature”.
As of March 2023, Neville had 5,504,262 Twitter/X followers, of which 1% were aged 13 to 17, as were 5% of his 1.6 million Instagram followers. While he did not have active public personal accounts on YouTube, Twitch or Snapchat, he did post regularly on TikTok, Facebook, Instagram and Twitter/X. “We therefore considered that because he had such large numbers of social media followers that were under 18, he was of inherent strong appeal to under-18s.”
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