Slack's head of partnerships explains why it's deepening its relationship to Salesforce with a bunch of new integrations
Slack and Salesforce are expanding their partnership, so their joint customers can collaborate more easily using both tools.
Today, the companies announced an expansion of their existing partnership, first struck in late 2016. The deal came about in large part due to customer demand, Brad Armstrong, Slack VP of Business and Corporate Development, told Business Insider. Armstrong said that sales and service professionals — Salesforce's core customer demographic — are a growing part of Slack's user base, which makes these kinds of integrations valuable to them. These updates apply to Slack's existing integration with Salesforce Sales Cloud, its flagship customer relationship management product. It will include Salesforce's Service Cloud, for customer support and other frontline workers, as well.
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