The squat, 12-ounce aluminum beverage cans that have been ubiquitous in stores and vending machines for more than half a century are getting competition from their slimmer counterpart
Skinnier and taller cans, which marketers say evoke sophistication, are emerging as competitors to the ubiquitous barrel-shaped 12-ounce aluminum containerKatie Deighton/The Wall Street Journal; Anheuser-Busch, Starbucks/PepsiCo, Nestle, Molson Coors, HeinekenThe squat, 12-ounce aluminum beverage cans that have been ubiquitous in stores and vending machines for more than half a century are getting competition from a slimmer model.
Once used primarily for energy drinks, the skinny cans are meant to stand out on crowded store shelves and suggest attributes such as quality or healthfulness. In addition, thinner cans also tend to sell better and help save on freight costs, he said. The slim cans take up less space than traditional barrel-shaped cans, both in a truck or container and on store shelves, according to Mr. Fedewa.
Some fans of the old packaging have grumbled about the new skinny shape of the can and the loss of the foil layer. Oneuser tweeted at Sanpellegrino’s U.K. brand account to complain that the new slim can rattles around in car cup holders designed for wider cans.
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