At last, even TV’s smallest viewers will have a reason to watch the Big Game. Paramount Global’s CBS is already scheduled to televise Super Bowl LVIII in 2024 from Las Vegas, and sister…
aims to get in on the scrimmage. The kids-focused outlet plans to show an alternate telecast of the pigskin classic. filled with special on-screen graphics and guest reporters — and, presumably, plenty of the network’s signature green slime, among other surprises. While the NFL has long sanctioned a Spanish-language broadcast of the annual Super Bowl, the Nickelodeon effort may well be one of the first telecasts approved by the league for a niche crowd, albeit a sizable one.
The NFL has experimented with a variety of so-called “alternate telecasts” of football games in recent years. ESPN’s “ManningCast” features football greats Peyton and Eli Manning in a loose-talking conversation that might be held at a local bar. Disney’s Freeform in 2021that had stars from its series mixing it up with then-ESPN personalities Maria Taylor and Jesse Palmer.
Nickelodeon has already helped the NFL gain new yards. The network has broadcast kids’ versions of Wild Card games, and last year showed a “Nickmas” version of a Christmas Day game that was already airing on CBS. The Wild Card games paired announces like Nate Burleson and Noah Eagle with Nickelodeon stars such as Gabrielle Nevaeh Green. Graphics told kids about the players’ favorite ice cream flavors or explained what an interception or an extra point were.
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