By and large, fundraising efforts for BlackLivesMatter are not being led by large corporations, but by independent designers.
. Others, like the designers of Vaquera, work two jobs to keep their businesses afloat. Still more, including Asai, Marques’Almeida, and Shrimps, aren’t even based in the United States.Many have noted on social media that this is in stark contrast to fashion’s swift fundraising in the wake of the global pandemic and the fire that engulfed the Notre Dame cathedral in Paris.
While donations are not the only way to help, financial support is crucial to the success of black community organizations and businesses. On Instagram, Brother Vellies founder Aurora Jamesfor corporations to pledge that at least 15% of their products sold come from black-owned businesses. Her message was aimed at large retailers like Net-a-Porter and Sephora, but the idea resonates.
Raising awareness has been the predominant mode of communication across social media, and the list of designers who have posted is long. Lorod shared a
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