Snapchat is releasing its AI chatbot to everyone for free
My AI is also becoming a more integral part of Snapchat. It can now be added to group chats by mentioning it with an @ symbol, and Snap will let people change the look and name of their bot with a custom Bitmoji avatar. In addition, My AI can now recommend AR filters to use in Snapchat’s camera or places to visit from the app’s map tab.
While Microsoft and Google are racing to integrate generative AI into their search engines, Snap CEO Evan Spiegel sees the technology as “an awesome creative tool.” During a recent interview, he shared personal examples of using My AI to create bedtime stories for his children and plan a birthday itinerary for his wife, Miranda Kerr. More than 2 million chats per day are already happening with My AI, he says.
“Just based on the way that they work, I think they’re much more suited to creative tasks,” Spiegel says of generative AI bots. “And some of the things that make them so creative are also the things that make them not so great at recalling specific information.”He describes Snap’s relationship with OpenAI, which is providing the foundational large language model for My AI, as a “close partnership.
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