Following NSYNC, Backstreet Boys and Boyz II Men members who are in Part 1, Snoop Dog will appear with his family in the ads.
The Snoop Dogg Holiday Collection features Snoop Dogg, his wife Shante Broadus, and their children and grandchildren, along with their family pup, Charlie.campaign featured NSYNC’s Lance Bass and Joey Fatone, along with Backstreet Boys’ AJ McLean and Boyz II Men member Wanyá Morris. The third in the series is expected to feature “a beloved pop culture diva,” according to The Children’s Place, an omnichannel children’s specialty portfolio of brands.
“Family is everything,” said Snoop Dogg. “Working with family is truly a blessing. Having Shante, my kids, and my grandbabies as part of this holiday campaign is nothing short of incredible. Not gonna lie, the shoot got me feelin’ festive and fly. The Children’s Place matching family styles and pajamas are for everyone who wants to be drippin’ in swag. Ya’ll know the Broadus family will be matching all season long with The Children’s Place.
“The Children’s Place is all about ‘family,’ said Maegan Mark, brand president of The Children’s Place. “What better way to celebrate than by partnering with three iconic generations – Snoop Dogg and Shante, their children and their grandkids! Snoop Dogg has dominated an era and has shaped pop culture and the social media landscape. His global and generational appeal deepens our bond with our multi-generational shoppers both existing and new,” she said.
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