We need to start designing new technology in new ways — ways that actually meet the needs of our underserved yet most promising entrepreneurs.
TweetShareShare Something we already knew has become even clearer: social media platforms are really f*cking powerful.
Pursuing the Passion Economy Dream The idea is that in a “Passion Economy,” people can make a career out of “doing what they love.” In 2017, nearly 17 million Americans earned income posting their personal creations across nine different platforms. It doesn’t matter what they do — shopping, putting on makeup, shooting basketball trick shots, dancing, painting, or activism.
And this is labor that cannot continue to go unaccounted for if we really want to see a healthy and equitable post-Covid-19 recession economy and future beyond.It’s Not About The Money, Money, Money We need to be paid more, of course. But we also need better tools to help us efficiently and effectively grow and scale our businesses — especially, technological tools because the ones we currently have are not serving us.
Without better options, these entrepreneurs will continue to be stricken with additional labor that is both wasted time and dollars lost; as just one example, hundreds of business owners and creators have vented to us about the hours they’ve spent personally contacting Facebook and Instagram reps about unfairly rejected and content deleted.
As a practice rooted in Black Feminist thought, design justice also focuses in on the effects of being part of multiple of these groups and therefore being subject to compounding challenges as a result of being members of intersectionally marginalized communities. For Lips, this means centering the experiences of BIPOC, POC, LGBTQIA+-identifying folks, and women* to understand the particular challenges these creators face online.
1. Invest in the financial success and wellbeing of users as creators Jennifer, Mara, Astrid & Aniyia said it best in Zebras Fix What Unicorns Break: Although Instagram recently decided to share some of this revenue with creators, we think it’s pretty safe to say that they care much more about us spending money than they do us making money. And the platforms themselves surely reflect that.2. Cultivate a supportive community “Community Guidelines” are where a platform sets the tone for the kind of community it wishes to create. While setting the intentions to be a safe place is important, the responsibility does not end there.
TLDR; A platform specifically designed for marginalized groups will always stand in solidarity with marginalized groups. 4. Prove to your users that they can trust you and your technology Unfortunately, many features of the platforms we use today are guilty of enabling discrimination, harassment, and ultimately violence that is, of course, mostly targeted towards these marginalized groups. This creates a lack of trust between the creators and the platforms.
The answer is not necessarily getting rid of those features entirely but thinking about how we might be able to make them better or offer alternatives. But while I mention OnlyFans, might I also say that establishing trust looks the opposite of kicking sex workers off of your platform suddenly once it becomes mainstream.
These nudity bans are also enforced incorrectly, further harming women* and LGBTQIA+-identifying folks. Many photographs women* post of themselves in attempt to celebrate their bodies, hashtagging #bodylove and #curvy, are hidden and removed constantly by the moderation algorithm that incorrectly labels them as inappropriate, “sexually suggestive” content and in violation of their guidelines.
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