One ad begins with parents looking straight to the camera, holding photos of their children and sharing what they hoped to do when they grew up. Lexi Rubio wanted to be a lawyer; Jackie Cazares hoped to become a veterinarian; Layla Salazar, a track star.
October 4, 2022, 4:12 AMTexas gubernatorial candidate Beto O'Rourke and his wife Amy Hoover Sanders meet with some of the family members of the children who lost their lives at Robb Elementary in Uvalde before a press conference at Fountain Park in Edinburg, Texas, Sept. 30, 2022.
Another ad solely focuses on Maite Rodriguez, whose mother, Ana Rodriguez, stoically narrates the video. Beto for Texas's director of communications, Chris Evans, told ABC News the ads are running in all major markets across the state of Texas indefinitely.MORE: Uvalde families plead with legislators for gun reform in emotional testimony
The ad campaign began just one day after the first and only Texas gubernatorial debate between O'Rourke and incumbent Gov. Greg Abbott, which notably featured many questions to both candidates on the topic of the shooting in Uvalde. The entire debate was less than an hour in duration, and the Uvalde-related discussion comprised more than 10 minutes of it.
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