'Thinking Out Loud' is a ballroom-ready, swoon-worthy ballad that launched edsheeran to becoming the record-setting superstar he is today. Below, we wrote about how the song helped define the decade
, or frankly, a song at all. Sheeran and his longtime co-writer Amy Wadge got together for a friendly visit in early 2014, but naturally, a song resulted from their hang. And when Sheeran excitedly brought it to his team at Atlantic Records in the U.K. just two weeks before they were shipping“I remember thinking there was a maturity and more of a growl in his voice,” recalls Ed Howard, Sheeran’s A&R rep at Asylum/Atlantic.
“This was the song that broadened his appeal and his fan base,” Elektra Music Group co-president Gregg Nadel, who has overseen each of Sheeran’s album marketing campaigns, says of “Thinking Out Loud.” “He’s a singer-songwriter, and these types of songs [are] the heart of what he does. The first record [appealed to] a younger demo. With ‘Thinking Out Loud,’ you started to see everyone coming to shows -- parents and their kids.
The song also solidified Sheeran’s place as one of the decade’s most beloved balladeers. His falsetto-heavy x track÷would become Sheeran’s second No. 1 . “It became clear that those were the songs that all around the world hung around the longest, and connected audiences to Ed in the strongest way,” Howard says.
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