How the Rosewood CEO built an empire of hospitality
Sonia Cheng walks into the Butterfly Pâtisserie at the Hôtel de Crillon at 10am on the dot on a Saturday. The 42-year-old CEO of Rosewood Hotel Group – which in 2017 assumed management of this Parisian institution, commissioned by Louis XV in 1758 – is wearing a fawn-coloured Saint Laurent blazer over a white T-shirt, a thick gold-snake chain and an aura of total focus.
The brand’s tagline, “A Sense of Place”, may predate her tenure as chief executive, but it’s Cheng who imbued it with the tangible signifiers that deliver returns. Henry Cheng’s acquisition of the company was “brilliant move number one”, says James McBride, CEO of Nihi hotels and an industry doyen of almost 40 years. “Brilliant move number two was putting Sonia in charge.
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