Transforming Jubël's new single “Dumb” into an English-Korean duet with Sonnet is just the latest example of how the K-pop world is making important crossover moves beyond the traditional mainstream-pop world.
While K-pop has led South Korea to become one of the largest music industries in the world , the scene’s international expansion can’t just be counted to the top mainstream-pop acts but also continuing larger efforts by Korean music, singers and creatives becoming noticed across the world.
Bringing a musically cohesive project like “Dumb” with Jubël and Sonnet can specifically help listeners in the dance, electronic and club world become all the more used to hearing songs in Korean and English, meaning it doesn’t necessarily need to take the world’s biggest pop stars collaborating to deliver effective and meaningful collaborations.
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