Sonny Barger, the bigger-than-life godfather of the Hells Angels Motorcycle Club, has died at 83. For decades, he was the public face of a nationwide counterculture tribe of bearded, denim-clad road warriors memorialized in literature and film.
Mr. Barger’s rough and anarchic manner belied a disciplined entrepreneurial streak. He promoted his renegade brand, carefully marketing Hells Angels-themed T-shirts, yo-yos, sunglasses and California wines. He registered trademarks on club logos and designs, and retained an intellectual property rights lawyer to sue poachers, a frequent occurrence.To give the Angels a little gloss, he initiated periodic charity drives for children’s toys and clothes.
There, according to his autobiography, Sonny filched pretzels and hard-boiled eggs, and learned his first cuss words from an obscenity-squawking parrot.His father married a second time. Like the first wife, she ran off, taking everything including the family radio and encyclopedia, according to Mr. Barger.
Fourteen months later, military authorities discovered the subterfuge and ousted him. Back home, he drifted from job to job — janitor, pipe threader, potato chip assembly-line worker. “I couldn’t get a grip on this nine-to-five working stuff,” he wrote.He joined his first biker group, the Oakland Panthers, in 1956 and formed the Hells Angels Motorcycle Club in Oakland the next year.
His epithet-strewn autobiography was a New York Times bestseller, and two other books, “Freedom: Credos From the Road” and “Ridin’ High, Livin’ Free” , received positive reviews. Some were co-written with writers Keith and Kent Zimmerman. He co-authored a sixth book, “Let’s Ride: Sonny Barger’s Guide to Motorcycling” , with writer Darwin Holmstrom.In 1982, he was diagnosed with throat cancer — he had smoked three packs of Camels a day for 30 years — and had his vocal cords removed.
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