With tracking estimating a $38 million to $50 million opening weekend, Columbia’s campaign for BadBoysForLife has positioned the movie as very much a throwback to the kind of movies associated with Michael Bay
Will Smith and Martin Lawrence at the premiere of 'Bad Boys for Life' at TCL Chinese Theatre on January 14.The last time Will Smith and Martin Lawrence teamed up as detectives Mike Lowrey and Marcus Bennett it was in 2003’s. Now Columbia is hoping there’s still and audience for a big action buddy comedy as it releasesAs they find themselves much older than when they started on the police force, Lowrey and Bennett are on the cusp of taking very different paths.
Things get complicated when Lowrey’s life is threatened by a murderous crime lord, necessitating one final ride for the partners. To complete the mission the partners will have to team up with a group of young hotshots whose methods are much different than the more experienced officers are used to. holiday opening weekend, Columbia’s campaign has positioned the movie as very much a throwback to the kind of movies associated with Michael Bay, who directed the original.
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