Heard on the Street: Microsoft’s Activision deal put the heat under Sony. But Bungie is no Activision.
move, given the harsh reaction by the company’s shareholders to the prospect of the Xbox maker combining with the owner of major videogame franchises like “Call of Duty,” “World of Warcraft” and “Overwatch.” Sony’s share price had slid 14% between Microsoft’s Jan. 18 announcement and Friday’s close. Microsoft has promised to honor existing Activision contracts, which reportedly will keep “Call of Duty” versions available for PlayStation users for the next few years at least.
Bungie is no Activision, though. It is considered a top-notch developer, one that first created the “Halo” franchise that helped establish Microsoft’s Xbox as a viable gaming platform. But Bungie doesn’t have the same level of fully-owned game properties; Microsoft owns the rights to “Halo” and has continued to put out sequels with other developers. Bungie’s biggest owned game is a shooter called “Destiny.
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