South Africa's diamond industry, famed for sales the world over and supplying gems for the British crown jewels, is looking closer to home to revive its fortunes following the coronavirus slump.
JOHANNESBURG - South Africa’s diamond industry, famed for sales the world over and supplying gems for the British crown jewels, is looking closer to home to revive its fortunes following the coronavirus slump.
Some of the many small players who polish the rough diamonds that De Beers and other miners unearth say they have been pleasantly surprised by the extent of lockdown jewellery-buying as enforced proximity kindled romance and feel-good spending. “We remain resilient. We fight on,” Pule said at his shop in a Johannesburg suburb. June was the best month in a year, he said, with sales including engagement and wedding rings.
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