Crypto ads should warn of capital risk and social media influencers should stick to the facts, South African self-regulatory body ARB_SouthAfrica's new guidelines say. jackschickler reports
Crypto ads in South Africa must warn potential buyers that their capital can be at risk, under new guidelines put out Monday by the country’s Advertising Regulatory Board, a self-regulatory initiative by the ad and public relations industry.
Crypto ads “must expressly and clearly state that investing in crypto assets may result in the loss of capital as the value is variable and can go up as well as down,” said theSocial media influencers and ambassadors should only share factual information rather than offer advice on trading or promising guaranteed returns, it added.
The country is the latest to seek to ensure crypto publicity is fair and honest. The U.K. is also proposing legislation to constrain
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