South Korea candidates woo young voters with 'deepfakes,' hair insurance

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South Korea candidates woo young voters with 'deepfakes,' hair insurance
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South Korean presidential candidate Yoon Suk-yeol got a boost on Thursday when a rival dropped out, but if the conservative former prosecutor wins next week, it may also be thanks to 'deepfake' avatars and viral short videos.

Youth campaign group of Lee Jae-myung, a presidential candidate of South Korea's ruling Democratic Party, cheer during their campaign rally at a campaign site in Seoul, South Korea, February 24, 2022. REUTERS/ Heo RanSEOUL, March 7 - South Korean presidential candidate Yoon Suk-yeol got a boost on Thursday when a rival dropped out, but if the conservative former prosecutor wins next week, it may also be thanks to "deepfake" avatars and viral short videos.

A former top prosecutor, Yoon has enjoyed steadfast support from people over 60, while Lee leads with those in their 40s and 50s, leaving a battleground for younger voters. Their support has swung dramatically toward some conservative challengers, but disapproval ratings are high for both top contenders amid scandal and mud-slinging.Yoon and Lee both established campaign task forces aimed at capturing or winning back young voters.

"I've found him to be more open to change," said Kim, a former think tank researcher. "He was portrayed as passive and at times lacking confidence in the media, so I wanted to help change that and add young voices to his policies." "His face turned darker" after the criticism, Kim said, but "there was no censorship and he listened carefully and took notes. And in the end he accepted most of our suggestions."

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