South Korea shoppers line up before dawn ahead of expected Chanel price hike

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South Korea shoppers line up before dawn ahead of expected Chanel price hike
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More than a hundred shoppers waited in line to enter a store of French luxury brand Chanel in Seoul on Wednesday, as they rushed to buy products in the hope of beating price increases expected to kick in later in the week.

This came even after more than 100 new COVID-19 cases linked to nightclubs in Seoul have brought fears of a second wave of infections in a country held up as a coronavirus mitigation success story.

Lee Ji-yeon, 54, said she arrived at the store about 7:30 am and that her future son-in-law is waiting at another department store to buy a Chanel bag for her daughter as a wedding present. There are several months ahead of the wedding, which has been pushed back from November to March because of the virus.

Many South Koreans gift luxury bags for weddings. Also in line was a man who said he would buy a Chanel bag for his girlfriend as a present for a wedding, which has been pushed back from April to late this year because of the virus.

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