As Southern Europe battles extreme heat with no end in sight, people have rushed out to buy fans and even invest in air-conditioning to keep cool.
The surge in electricity prices last year may have deterred people from investing in fixed air conditioning units, but renewed heatwaves this summer are driving consumers to consider installing them, according to OCU, a consumer organisation in Spain.
Many were opting for ventilation that's easier to install: a ceiling fan priced at 139.95 euros was among the top ten bestselling items in the homeware category on the Amazon Spain website, while in Italy a 319-euro mobile air-conditioning unit was 17th top seller in the category. Smaller devices, like hand-held fans and fans worn around the neck, were also selling in their thousands.
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