William Hill have been confirmed as the SPFL’s new ‘record breaking’ sponsors.
Betting giant William Hill have pledged a five-year deal to replace car showroom outlet cinch as the league’s main branding.
SPFL group chief executive Neil Doncaster said: “William Hill is a name long associated with Scottish football and we are enormously excited to have reached a long-term, record-breaking agreement with our new title sponsors. “I would also like to place on record our sincere thanks to cinch for its extremely positive contribution to Scottish football over the past three years and wish them and their management team the very best for the future.”William Hill’s Marketing Director Michael Sheehan said: “We’re delighted to become title sponsor and Official Betting Partner of the SPFL, as well as launching a pioneering Gambling Harm Awareness programme, delivered by EPIC.
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