'It's not only become the most influential hip-hop playlist, but one of the most influential outlets in hip-hop, period.' - carlchery on Spotify's RapCaviar
"It's not only become the most influential hip-hop playlist, but one of the most influential outlets in hip-hop, period."RapCaviar playlist
to showcase a mesh of emerging and superstar MCs, as the trendsetting playlist has become the most sought-after real estate in all of hip-hop. Before joining Spotify as the head of curation in 2018, Carl Chery describes the ubiquitous nature of what was bubbling with the seminal playlist as"inescapable" at times. Between its catchy roll off the tongue name becoming the go-to soundtrack to parties he'd attend, Chery was knocking on the doors of his Apple Music executives' offices knowing they had to up their game.
"It's not only become the most influential hip-hop playlist, but one of the most influential outlets in hip-hop, period," he says of carrying the torch since joining the Spotify team."It's an aspirational platform. The same way in the 2000s you really aspired to have your song played on Hot 97, you want your song featured on the RapCaviar playlist.
I think [RapCaviar] has to be a reflection of what's happening culturally. A little bit of forecasting -- of course we're in a streaming era and trying to stay one step ahead of the curve."
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