Spotify has reached a multiyear audio content deal with WWE that will see The Ringer and the wrestling company launch an audio network and develop content.
, a Spotify studio, and the wrestling company launch an exclusive audio network and develop original content for the streamer, the companies said on Wednesday.hosted by Evan Mack, and a narrative series produced by The Ringer founder Bill Simmons. WWE personalities and hosts will also use Spotify’s live audio feature, Spotify Greenroom, after every major WWE pay-per-view event, and final rooms will be turned into podcasts for hosted by David Shoemaker and Kazeem Famuyide.
Bad Bunny Snags Praise From WWE Wrestlers in Wrestlemania Debut: 'He Has Truly Earned All of Our Respect'“As a lifelong WWE fan, I couldn’t be more excited to work with them to take a fresh perspective on their most iconic moments and superstars, and leverage Spotify’s global scale to share content that we believe everyone will enjoy,” he said.
Nick Khan, WWE president and chief revenue officer, added that delivering audio content on Spotify could help draw in new listeners in addition to serving existing WWE fans.“Bill and his team at The Ringer consistently find ways to create premium content that drives conversation and appeals to fans of sports, entertainment and pop culture,” Khan said.
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