Spotify reportedly wants to add full-length music videos to its app
The concept isn't novel for streaming music services. Apple Music has had music videos for years. Spotify's addition would help it match Apple, though, and might lure audiences who would otherwise watch the videos on YouTube. It would also add content to the new feed and help Spotify draw musically-inclined viewers from social networks like Instagram and TikTok.
Music videos don't generate much direct revenue by themselves. YouTube gives creators a 55 percent share of ad revenue, which on average to $18 per 1,000 views. Artists, labels and others involved then have to split that small amount. The clips supplement audio income, though, and potentially improve exposure for musicians.Great deals on consumer electronics delivered straight to your inbox, curated by Engadget’s editorial team.
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