Spotify’s Bitter Break With Royals Also Ends Exclusive Podcast Deals Era

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Spotify’s Bitter Break With Royals Also Ends Exclusive Podcast Deals Era
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The audio giant has essentially abandoned the model for its new talent deals and is releasing some of its previously exclusive shows — as well as a new show from Trevor Noah — on rival platforms.

story is believed to have ultimately fast-tracked the end of the Spotify–Archewell relationship, which had still been in place prior to the story’s publication but concluded with a carefully worded joint statement released that evening announcing the two parties had “mutually agreed to part ways.

That isn’t to say Spotify is entirely blameless in the breakdown of the relationship. One dealmaker notes toit is “very difficult to get anything done at Spotify” and that there isn’t much “flexibility with these big tentpole deals.” Other high-profile talent deals have also ended without renewal, including with Barack and Michelle Obama, whose Higher Ground decamped for Audible, and Esther Perel, who left for Vox Media. Jemele Hill, whose showhad been exclusive to Spotify since 2019, is also expected to leave after her contract ends this summer.

The podcasting division at Spotify has undergone major leadership upheaval with the recent departures of former chief content and ad business officer Dawn Ostroff and top podcast partnership executive Max Cutler. Significant layoffs have impacted the podcast division this year, with the most recent caused by the

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