Spotify is set to acquire music trivia game, Heardle.
Heardle began rolling out in February 2022. Players must guess a song based on its opening notes . While playing Heardle, players are allowed six guesses, with each hint offering a few more seconds of music to help them answer the question. Players get the chance to hear the song in its entirety, regardless of whether they guess the song correctly.
“We are always looking for innovative and playful ways to enhance music discovery and help artists reach new fans,” commented , global head of music, Spotify, via a press release. “Heardle has proven to be a really fun way to connect millions of fans with songs they know and love and with new songs . . . and a way to compete with their friends as to who has the best musical knowledge.
Currently, Heardle is available in the United States, the United Kingdom, Ireland, Canada, Australia and New Zealand. Spotify noted that it plans to expand Heardle into additional markets. “Further down the road, we are also planning to integrate Heardle and other interactive experiences more fully into Spotify to allow music lovers to connect more deeply with artists and challenge friends — and have some fun in the process,” Spotify revealed.Financial details of the deal were not disclosed.
Over the past few years, Spotify has seen a surge in acquisitions, including AI voice platform Sonantic, audiobook platform Findaway, podcast analytics platform Chartable, podcast advertising and publishing platform Megaphone and more.
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