Spotify will show clickable in-app ads when they're mentioned on a podcast
on its original and exclusive shows when the corresponding ad or offer is mentioned during an episode.
The new CTA cards will show up in the Spotify app as soon as the ad plays during a podcast on the player interface as well as on the show and episode pages. If you leave any of those places to do something else — like stream music, for example — the ads will display when you return back to that podcast in those three locations.
Spotify doesn't see this as a potential issue, since even paid users hear ads on podcasts when listening to shows through its app. The advertisements keep podcasts afloat after all, and have turned the medium into a lucrative tool for businesses to promote goods and services. However, some might argue seeing an ad in the app and listening to one during a show are two very different things.
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