.BerkleeOnline CEO Debbie Cavalier (DebbieFriends) is teaching gender parity with roles for female students & instructors
"Believe in yourself, know that you have the skills you need to succeed, and if you have areas that you need to develop for a given opportunity, say yes to the opportunity and then develop those skills."
To change up her student pool, Cavalier began reconsidering how her organization had been marketing itself to new students. “I think it’s important for people to see themselves in the imagery that any organization puts out in order to convey a welcoming environment. I wanted our potential students to see themselves in our images,” she says, of working to include more females and those with diverse backgrounds in the recruiting campaigns.
Cavalier says she’s challenged all of the school’s hiring managers to be deliberate about trying to fill all open positions with even representation from all genders. “So it's not just up to me, it's a philosophy that our entire team buys into. It’s celebrated when a candidate pool is evenly distributed,” she says.
“When I talk to young women, I tell them all the time, ‘First of all, you need to be good at what you do, no matter what it is. No one can challenge your level of education and no one can challenge your level of expertise.’ The second thing I tell them is that, ‘You need to work on soft skills,’ and most of the time women inherently have good soft skills or should I say at least better than most men, really have to work hard at working with others and being a team player.
The CEO notes that Berklee is also working to build programs that are market-driven, taking into consideration what potential female students are looking for from the school that it doesn’t currently offer. “We are continuing to proactively work to diversify the gender makeup of our team and will continue to be deliberate in our messaging and imagery to ensure female students can see themselves succeed at Berklee Online,” she says.
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