Square's adjustment to its pricing strategy will make it more competitive with other in-store processors:
from their POS systems than just payments acceptance — including added features like sales reporting and inventory management — so offering transaction fees that are low enough to win over merchants is necessary to tap into the opportunity.
This could shape Square's clientele going forward by making it easier for it to bring in sellers that specialize in more expensive purchases or large purchases consisting of a number of items, at the potential expense of its appeal to merchants that make a lot of smaller sales.
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