Brittany Driscoll, cofounder and CEO of Squeeze, is offering a more sophisticated franchising experience for future entrepreneurs. Launched in 2019, the comapny is scaling through franchising to 300-500 units across the country. It generated $1.6 million in revenue in the first year.
“It’s funny how you look back on things and can connect the dots,” she states. “I’ve always been a very entrepreneurial spirit. The reason I was drawn to marketing was the idea that you get to create things and disrupt, if you will, in certain ways. And one of the projects that I worked on with Hot Wheels was called Hot Wheels For Real. Most people don’t know that the toy cars are actually designed to scale.
After four years in the position, Driscoll looked for her next challenge; she wanted to work with another young brand that she could help scale. She conversed with Drybar’s founders, Alli Webb and Michael Landau, and expressed her desire for a new challenge. The two cofounders had another idea for an innovative massage parlor that they wanted to launch. After many discussions and strategy sessions, Squeeze came into motion.
former VP of marketing, Brittany Driscoll. Squeeze is disrupting an outdated industry and creating A Way Better Massage Experience!Driscoll, along with Webb, Landau, Cam Webb, Josh Heitler and Sarah Landau, built out Squeeze’s operating model. The most significant differentiator is the company’s end-to-end platform that enables its guests to do everything from booking appointments to pain rating to tipping all through the company’s app; everything is electronic.