Starbucks says it has poured more than $200 million into a new campus in China, in a sign of how the Chinese consumer remains crucial to the global coffee chain despite a major economic slowdown.
The beverage giant opened the massive facility in eastern China on Tuesday that will serve as its main production and distribution center nationwide, supplying fresh coffee to thousands of Chinese stores, it said in a statement. The site is home to a large coffee roasting facility and an area that lets visitors see how drinks are made. Starbucks says it has committed a whopping 1.
China has long been one of the most important growth drivers for Starbucks, serving as its second-biggest market worldwide and top overseas market. But CEO Laxman Narasimhan says the company is “still in our early days in China,” noting that coffee consumption in the historically tea-drinking nation remains relatively low.
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