If you've noticed more activity at your local Starbucks, you are not alone.
On the Saturday and Sunday following its return, traffic was down only 7.7% and 6.2% respectively, compared with the year before, Chernofsky said.
The super-early PSL launch has been part of a wider strategy to shift to fall sooner, “and say goodbye to summer months less oriented to a coffee chain,” Chernofsky wrote. “We need our coffee as we head into work, and the Starbucks nearby is a welcome kick-off to the day, but without the actual process of heading into work, that visit can fall by the wayside,” he wrote.
Chernofsky said, “If the brand can combine that return with its consistent ability to control the calendar just as we begin their key season, the short term future for Starbucks could be bright, even under the crazy circumstances of 2020.”
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
The & Other Stories Labor Day Sale Has Everything You Need For FallPumpkin-spice latte sold separately. 🍂
Weiterlesen »
Pumpkin Spice Whipped Coffee Is the New Drink You'll Want to Sip All SeasonDalgona coffee (the unofficial beverage of quarantine) meets the PSL in this warm-spiced treat.
Weiterlesen »
27 Organization Products From Wayfair That’ll Help Make Your Home Feel Less ClutteredThis list includes a very cool spice rack that comes with spices and free spice refills for five years. Yes, you read that right.
Weiterlesen »
Your Horoscope for the Week AheadChannel excess energy into creative pursuits this week—it will pay off.
Weiterlesen »