The company's launching an NFT platform where users can buy and sell 'limited-edition stamps' but don't worry, its current reward program is still an option.
But wait, there’s more! If getting quizzed on bean origins wasn’t exhilarating enough, Starbucks will also happily take your money in exchange for “limited-edition stamps” each with their own assigned rarity. Users can purchase those stamps on Starbucks’Similar to a traditional rewards card, Odyssey members will reportedly earn points via collecting more and more stamps.
Starbucks isn’t the first major retail brand to hop on the Web3 express. If anything, they’re actually pretty late to the party. Nike, for example, dipped its toes into metaverse marketing last year with its “Nikeland” virtual world built in
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