Stars Coffee is Russia’s answer to Starbucks after the coffee giant exited the country following Moscow’s invasion of Ukraine WSJWhatsNow
Coffee chain is now co-owned by a Russian restaurateur and popular rapper, but has a familiar look and feel
Crowds in Moscow welcomed a new coffee chain that replaced Starbucks after the Seattle-based company pulled out of Russia over the war in Ukraine. Stars Coffee said it took one month to rebrand and create a new identity. Photo: Maxim Shipenkov/ShutterstockStarbucks Corp.’s former flagship store in Moscow reopened under new ownership but with similar branding, months after the Seattle-based coffee giant pulled out of Russia.
On Friday, Russians lined up for drinks at Stars Coffee, operating under a new logo similar to Starbucks’s. Instead of Starbucks’s siren with a star-topped crown, the new Russian chain’s logo sports a woman wearing a star-emblazoned kokoshnik, a traditional Russian headdress. On its website, which went live Thursday, Stars Coffee posted, “Bucks left. Stars have stayed.”
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