Rentbrella, a new umbrella-sharing startup is expanding in New York City — and says it will do for umbrellas what Citibike did for bicycles.
. Unlike Rentbrella, E Umbrella did not have kiosks to store the umbrellas and did not charge users a fee if they failed to return rentals. Rentbrella has 35 kiosks in New York City.Since Rentbrella placed its first machines in New York this October, about 98 percent of customers have returned their umbrellas within 24 hours, according to Marcos.
It’s a model that Marcos said has worked in São Paulo, where the company has nearly 400 stations and is turning a profit thanks largely to ads from a health insurance company called Unimed.
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