“It’s about informing people that don’t know about the work that we’re all individually doing, and bringing to the forefront this idea that caring about beauty and beautiful things means you can also care about the planet.”
This is not about putting these women in the construct of a classic “beauty campaign” with adjacent product shots, McCartney insists, stopping our interview momentarily to marvel at the fact that Goodall agreed to be a part of the initiative in the first place. “Can we just pause for a second?” she says, getting visibility excited. “Because it’s not normal for Dr.
McCartney plans to do this via her websites, her social channels, and her stores. But the messaging will also live “anywhere we choose to react to the world and how the world moves,” she adds, revealing that there is no set formula for how she hopes the five activists will engage with her products and her platform. “This is really just about learning, and doing something better with your purchase,” she continues, “and still at the same time having glowing, beautiful skin.
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