Stellantis says it will save money by dropping out of the CES tech trade show next year, as the UAW strikes expand to cover the Ram 1500 plant today.
Stellantis — the gigantic international automotive conglomerate that owns everything from Jeep to Ram to Alfa Romeo and Opel — has canceled its plans for CES 2024, we are told via a short press release. The company blames the current United Auto Workers strikes, which today expanded to include 6,800 workers at the factory that makes Ram 1500 trucks, which is the largest Stellantis factory in the United States.
” CES booths and travel expenses for the army of people to staff them for a week in Las Vegas can certainly run into the millions of dollars, but it’s unclear if that will make up for the loss from stopped production — or if Stellantis just found an opportunistic reason to avoid CES, which has mostly devolved into a calorie-free festival of vaporware and buzzwords.
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